Learning Business Online, Why Not Start It

So the story in 2011 there was a friend of mine went into content-based e-commerce business models for niche women, easy definition of content-based e-commerce is he selling goods but also has a strong blog content to motivate website visitors to buy, including the presence of content can strengthen SEO.

He said to me their plan action stage is:Increasing the number of Facebook likes to brandnya known, because he had a big budget, big fund to reach 1 million likes

Menghire content writer, at the beginning of the first students to try to use because it is cheaperAfter having many Facebook likes, can invite bloggers in related niche to contribute, so, its content in crowdsource

From existing content, encouraging visitors to opt-in email registration.Everything seemed well, what else to have 1 million likes, each post status, number of likes per his post at that time could be thousands.The problem comes when Facebook changed the algorithm, in which the number of likes is no longer equal to the amount of exposure, and now Facebook is more appreciative "clickable title" rather than the number of likes
This algorithm changes led to fanspage my friend is experiencing a significant decline in engagement, impact on the number of clicks to website also down, Alexa rank (commonly used to sell to advertisers) also added ugly. In the end the team had experienced downsizing because the initial plan was not going well.

The second caseA few weeks ago in my ClickZ can show information from one of the speakers who share knowledge about instagram marketing, in the month of January 2015 raid Instagram accounts of violations of law, for example, too often do spam in another account (follow dong sis!). Unfortunately, one of the taxable account raid is an online shop that is owned by a friend of the speaker with great follower numbers around 110,000 and sales figures are large in instagram.Online shop owner is pregnant right when the incident closed his account. This causes it to bleed setres passable. Imagine a fairly large turnover per month suddenly disappeared. Even in terms of use written Instagram instagram may terminate your account without any notice.

What we learn from this?Remember that a Facebook account and your instagram account is actually not entirely yours, but you are riding on a platform of others, free again, in which you could say is vulnerable to changes in policy platform owners.

Once you get initial traction (follower / traffic / sales) you have to convert it into an email database (read: email marketing strategy). Because email list is a database of your own that controllable by you.

 Since the beginning of mendifersivikasi traffic immediately, do not put a budget or effort is too great in one channel only.